Social Media Research Project

Findings will be presented in a poster session at the 2012 California Library Association annual conference in San Jose, CA, November 3, 2012, from noon-1pm.

Social Media Use in the Bay Area Library Student and Professional Community

How do library student and professional groups in the San Francisco Bay Area defy gravity? By using social media to connect with one another.

Social Media Use in the Bay Area Library Student and Professional Community will explore the use of social media by San Francisco Bay Area professional networking groups. Social media platforms including Twitter, Facebook, Google Plus, and Pinterest will be evaluated for social media presence by library professional groups. Specific strategies in use by group administrators will be identified, and use of platform specific tools such as timelines, events, hangouts, etc. This poster session will establish a baseline for use of social media by San Francisco Bay Area library professional groups, and serve as an exploratory study that will provide data revealing directions for future research.

The poster session will include figures quantifying San Francisco Bay Area library student and professional groups with a presence on various social media platforms. Group administrators will be surveyed to discover strategies and methods for utilizing social media platforms, and group profiles will be evaluated to discover which tools are being utilized.

Screenshots of innovative uses of social media will be provided, as well as graphs and charts to visualize data.